The world surrounding us gets more digital every day – and of course so does the tire industry. Therefore innovative inventions have made it possible to display the natural wear and tear of the tires. Furthermore thanks to digitalization the client can choose from various offers in online shops and select home delivery.
Recycling is also one of the topics that the industry wants to address now. Tires are being recycled and new products like fillers and insulating material for contruction work or granulate for tracks in stadiums are being generated in the process.
The fair is a platform for future-oriented international market development. Congresses and a varied event program with drift- and motorbike-shows complete the fair and are offering additional information and emotinal inspiration. The new hotspot of the market shows new perspectives for exhibitors and visitors.