Inside Innovation - Nominee: Terese Alstin, Anna Haupt (HD)

Category: SMEs - System and method for protecting a body part


Content



Conventional bicycle helmets have been proven to reduce injuries and lessen the chance of death from accidents, but many cyclists choose not to wear potentially life-saving helmets because they find them uncomfortable or ugly. Now, two enterprising Swedish women, Terese Alstin and Anna Haupt, have developed a fashionable, “invisible” bike helmet that might solve this problem. The result of extensive research and airbag technology, the helmet deploys only when it detects an impending crash. 
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Duration

04:41min + roughcut

Formats

16:9 

Sound

without voice-over
with English voice-over
with German voice-over
with French voice-over
with Italian voice-over
with Spanish voice-over
 

Release Date

April 2014 

Rights of Use

 
Social Media
for all social media areas 
Period
until 31st March 2015 
Territory
free footage for worldwide use 
Broadcast Medium
TV, online 
Further Conditions
-
 

Deliveries

 
Links
1st link: HD edited story without voice-over
2nd link: HD rough cut
3rd link: HD edited story with English voice-over
4th link: HD edited story with German voice-over
5th link: HD edited story with French voice-over
6th link: HD edited story with Italian voice-over
7th link: HD edited story with Spanish voice-over
Available Formats
XDCAMHD422

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