Inside Innovation - Nominee: Terese Alstin, Anna Haupt (HD)

Category: SMEs - System and method for protecting a body part


Content

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Conventional bicycle helmets have been proven to reduce injuries and lessen the chance of death from accidents, but many cyclists choose not to wear potentially life-saving helmets because they find them uncomfortable or ugly. Now, two enterprising Swedish women, Terese Alstin and Anna Haupt, have developed a fashionable, “invisible” bike helmet that might solve this problem. The result of extensive research and airbag technology, the helmet deploys only when it detects an impending crash. 

Duration

04:41min + roughcut

Formats

16:9 

Sound

without voice-over
with English voice-over
with German voice-over
with French voice-over
with Italian voice-over
with Spanish voice-over
 

Release Date

April 2014 

Rights of Use

 
Period
until 31st March 2015 
Territory
free footage for worldwide use 
Broadcast Medium
TV, online 
Further Conditions
-
 

Deliveries

 
Links
1st link: HD edited story without voice-over
2nd link: HD rough cut
3rd link: HD edited story with English voice-over
4th link: HD edited story with German voice-over
5th link: HD edited story with French voice-over
6th link: HD edited story with Italian voice-over
7th link: HD edited story with Spanish voice-over
Available Formats
XDCAMHD422

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