Inside Innovation - Nominee: Luigi Cassar (SD)

Category: Industry - cleaner city air with “smog-eating" concrete


Content



Architects who want their buildings to have a clean, modern look will often choose concrete due to its smooth, bright surface. But over time, traffic fumes and organic materials will darken a building’s facade and create unsightly stains. Chemical cleaning agents are costly and can sometimes damage the surface, further contributing to the problem. A new cement product developed by chemist Luigi Cassar and his team at Italian cement producer Italcementi S.p.A., needs only sunlight to clean itself and prevent discolouration. An outstanding inventions for all the cities in the world!
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Duration

04:55min + roughcut

Formats

16:9 

Sound

without voice-over
with English voice-over
with German voice-over
with French voice-over
with Italian voice-over
with Spain voice-over
 

Release Date

29th April 2014 

Rights of Use

 
Social Media
for all social media area 
Period
until 31st March 2015 
Territory
free footage for worldwide use 
Broadcast Medium
TV, online 
Further Conditions
-
 

Deliveries

 
Links
1st link: SD edited story without voice-over
2nd link: SD rough cut
3rd link: SD edited story with English voice-over
4th link: SD edited story with German voice-over
5th link: SD edited story with French voice-over
6th link: SD edited story with Italian voice-over
7th link: SD edited story with Spanish voice-over
Available Formats
MP2SD

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